Packaging Trends | ||
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With advancement in technology and general awareness, the packaging
sector in India is well poised as most of the raw materials for
packaging are abundantly available in the country. Moreover, the per
capita spending has increased tremendously, leading to changing rural
markets and a growing middle class who demand the best of products.
Various upgraded technologies are being used in industry such as aseptic
packaging, retort packaging and biodegradable packaging to enhance the
life of food product. Moreover, the plastic packaging market is
expanding rapidly registering a growth of 20-25 per cent per annum and
is valued at 6.8 million tonne while the paper packaging industry stands
at 7.6 million tonne. The packaging industry is poised to grow rapidly
led by the increasing use of innovative packaging equipments and the
rising flexible packaging market. In terms of packaging, the food packaging industry is one growth area that has seen the maximum number of innovations in terms of packaging and branding. Consumers want their food products to be hygienic, safe and at the same time to look attractive. When it comes to food packaging, MNCs have a very good ecosystem. They have a dedicated R&D house, which conducts various research-based experiments using the latest technologies, and are always innovating to ensure that the consumer is benefited. This development has led to healthy competition between our local manufacturers to deliver innovative products, and as a result, the entire ecosystem is gearing up for the change. Likewise, local manufacturers are now importing state-of-the-art machinery to ensure that the packaging is of the highest standards. If trends are anything to go by – seeing is believing! Consumers who have attended any packaging event of late would be able to identify with the above scenario. Packaging machines for labeling, bar coding and scanning, to metal and plastic packaging – every contraption is now available to local manufacturers. However, at this stage, the industry is eagerly looking forward to the government machinery, which they hope will support them by implementing effective policies that will help them to compete on the international arena. This is where PIAI will play an active role in resolving the issues faced by the packaging industry. Current Trends | ||
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| Current Technology in Packaging Industry | ||
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