For Oscar nominees, post-shoot work is just as hard
LOS ANGELES - For Hollywood actors and their teams seeking an Oscar,
the work of promoting the film can be as exhausting as actually
shooting it.
Attention plebes of the world: it hardly sounds grueling but for these people, it means lots of smiling for cameras, posh luncheons, private film viewings and trips here and there.
Bottom line: you have got to charm the Academy of Motion Picture Arts and Sciences.
It can be as tiring as an election campaign. And yes, at all cost, dodge any hint of controversy.
"You just can't sit back and let the movie do the work for you. It's one of the necessary evils of being nominated," said Tom Nunan, executive producer of "Crash," which won the Oscar for best movie in 2006.
Indeed, one must get out there and fight for votes.
And that is what actors old and new and their entourages are doing, such as Leonardo DiCaprio, vying for his first ever Oscar for his work in the Old West survival epic "The Revenant."
Movie studios have deployed an army of publicists and marketing experts tasked with fashioning the most exhaustive, high-impact strategies.
The studies spend between $3 million and $10 million per movie on making their nominees available at a moment's notice, according to Variety magazine.
Smaller producers have less money to spend, but use social media to plug their candidates.
"Social media can definitely help spread the word, so I think it's an essential tool for any award campaign and regular movie release campaign," said a publicist who declined to be named as the Oscar race is coming to a climax on Sunday.
Schmooze, schmooze, schmooze
The goal is none other than to win over the 6,261 members of the Academy.
The most popular and easiest way to connect with them is to send them a copy of the movie to their home.
Nunan recalls that with "Crash," the studio Lionsgate was the first to actually send a disc of the movie to members of the academy. He called this "a game-changer."
"People saw the movie and loved it," he told AFP.
But the biggest impact comes from private screenings that feature a question and answer session so members of the academy can get to know actors and others involved in the making of the film.
"It may seem silly, but if you have seen 'Birdman' and liked it, and then you meet Michael Keaton and you like him, when it comes time to vote, you support him," said Alvar Carretero de la Fuente of the PR agency JJPR, citing the film that was the big winner last year.
His company's clients this year include the films "The Martian" and "Brooklyn," both nominated for best picture.
A few days ago, the agency hosted a luncheon in Los Angeles for some 200 academy members to chat with Matt Damon, nominated for the best actor honors in "The Martian."
Be everywhere
Actors who are up for a trophy tend to work hard to win over votes, although studios take no chances and pay them to lobby.
But some, such as Daniel Day-Lewis, hardly do any promotion work and win anyway. He has won three Oscars, for "My left Foot" (1989), "There Will Be Blood" (2008) and "Lincoln" (2013).
"All the things that people do never guarantee that you're going to win. You do all these things in the hopes of getting people to watch the movie and, through this kind of events, you hope the voters will talk about it," said a second publicist who requested anonymity.
Actors are bending over backwards to give their movies an extra nudge toward Oscar glory.
They include Eddie Redmayne, Bryan Cranston, Cate Blanchett and Rooney Mara.
But DiCaprio and Brie Larson, nominated for best actress for her role in "Room," are doing even more.
Lady Gaga, nominated for the best song in "The Hunting Ground," is also anywhere and everywhere.
- See more at:
http://www.gmanetwork.com/news/story/556541/showbiz/showbizabroad/for-oscar-nominees-post-shoot-work-is-just-as-hard#sthash.neRDZlB8.dpufAttention plebes of the world: it hardly sounds grueling but for these people, it means lots of smiling for cameras, posh luncheons, private film viewings and trips here and there.
Bottom line: you have got to charm the Academy of Motion Picture Arts and Sciences.
It can be as tiring as an election campaign. And yes, at all cost, dodge any hint of controversy.
"You just can't sit back and let the movie do the work for you. It's one of the necessary evils of being nominated," said Tom Nunan, executive producer of "Crash," which won the Oscar for best movie in 2006.
Indeed, one must get out there and fight for votes.
And that is what actors old and new and their entourages are doing, such as Leonardo DiCaprio, vying for his first ever Oscar for his work in the Old West survival epic "The Revenant."
Movie studios have deployed an army of publicists and marketing experts tasked with fashioning the most exhaustive, high-impact strategies.
The studies spend between $3 million and $10 million per movie on making their nominees available at a moment's notice, according to Variety magazine.
Smaller producers have less money to spend, but use social media to plug their candidates.
"Social media can definitely help spread the word, so I think it's an essential tool for any award campaign and regular movie release campaign," said a publicist who declined to be named as the Oscar race is coming to a climax on Sunday.
Schmooze, schmooze, schmooze
The goal is none other than to win over the 6,261 members of the Academy.
The most popular and easiest way to connect with them is to send them a copy of the movie to their home.
Nunan recalls that with "Crash," the studio Lionsgate was the first to actually send a disc of the movie to members of the academy. He called this "a game-changer."
"People saw the movie and loved it," he told AFP.
But the biggest impact comes from private screenings that feature a question and answer session so members of the academy can get to know actors and others involved in the making of the film.
"It may seem silly, but if you have seen 'Birdman' and liked it, and then you meet Michael Keaton and you like him, when it comes time to vote, you support him," said Alvar Carretero de la Fuente of the PR agency JJPR, citing the film that was the big winner last year.
His company's clients this year include the films "The Martian" and "Brooklyn," both nominated for best picture.
A few days ago, the agency hosted a luncheon in Los Angeles for some 200 academy members to chat with Matt Damon, nominated for the best actor honors in "The Martian."
Be everywhere
Actors who are up for a trophy tend to work hard to win over votes, although studios take no chances and pay them to lobby.
But some, such as Daniel Day-Lewis, hardly do any promotion work and win anyway. He has won three Oscars, for "My left Foot" (1989), "There Will Be Blood" (2008) and "Lincoln" (2013).
"All the things that people do never guarantee that you're going to win. You do all these things in the hopes of getting people to watch the movie and, through this kind of events, you hope the voters will talk about it," said a second publicist who requested anonymity.
Actors are bending over backwards to give their movies an extra nudge toward Oscar glory.
They include Eddie Redmayne, Bryan Cranston, Cate Blanchett and Rooney Mara.
But DiCaprio and Brie Larson, nominated for best actress for her role in "Room," are doing even more.
Lady Gaga, nominated for the best song in "The Hunting Ground," is also anywhere and everywhere.
It is no coincidence that she sang the national anthem at the Super
Bowl's halftime show and performed a tribute to the late David Bowie at
the Grammys. She was promoting herself. —Agence France-Presse
For Oscar nominees, post-shoot work is just as hard
LOS ANGELES - For Hollywood actors and their teams seeking an Oscar,
the work of promoting the film can be as exhausting as actually
shooting it.
Attention plebes of the world: it hardly sounds grueling but for these people, it means lots of smiling for cameras, posh luncheons, private film viewings and trips here and there.
Bottom line: you have got to charm the Academy of Motion Picture Arts and Sciences.
It can be as tiring as an election campaign. And yes, at all cost, dodge any hint of controversy.
"You just can't sit back and let the movie do the work for you. It's one of the necessary evils of being nominated," said Tom Nunan, executive producer of "Crash," which won the Oscar for best movie in 2006.
Indeed, one must get out there and fight for votes.
And that is what actors old and new and their entourages are doing, such as Leonardo DiCaprio, vying for his first ever Oscar for his work in the Old West survival epic "The Revenant."
Movie studios have deployed an army of publicists and marketing experts tasked with fashioning the most exhaustive, high-impact strategies.
The studies spend between $3 million and $10 million per movie on making their nominees available at a moment's notice, according to Variety magazine.
Smaller producers have less money to spend, but use social media to plug their candidates.
"Social media can definitely help spread the word, so I think it's an essential tool for any award campaign and regular movie release campaign," said a publicist who declined to be named as the Oscar race is coming to a climax on Sunday.
Schmooze, schmooze, schmooze
The goal is none other than to win over the 6,261 members of the Academy.
The most popular and easiest way to connect with them is to send them a copy of the movie to their home.
Nunan recalls that with "Crash," the studio Lionsgate was the first to actually send a disc of the movie to members of the academy. He called this "a game-changer."
"People saw the movie and loved it," he told AFP.
But the biggest impact comes from private screenings that feature a question and answer session so members of the academy can get to know actors and others involved in the making of the film.
"It may seem silly, but if you have seen 'Birdman' and liked it, and then you meet Michael Keaton and you like him, when it comes time to vote, you support him," said Alvar Carretero de la Fuente of the PR agency JJPR, citing the film that was the big winner last year.
His company's clients this year include the films "The Martian" and "Brooklyn," both nominated for best picture.
A few days ago, the agency hosted a luncheon in Los Angeles for some 200 academy members to chat with Matt Damon, nominated for the best actor honors in "The Martian."
Be everywhere
Actors who are up for a trophy tend to work hard to win over votes, although studios take no chances and pay them to lobby.
But some, such as Daniel Day-Lewis, hardly do any promotion work and win anyway. He has won three Oscars, for "My left Foot" (1989), "There Will Be Blood" (2008) and "Lincoln" (2013).
"All the things that people do never guarantee that you're going to win. You do all these things in the hopes of getting people to watch the movie and, through this kind of events, you hope the voters will talk about it," said a second publicist who requested anonymity.
Actors are bending over backwards to give their movies an extra nudge toward Oscar glory.
They include Eddie Redmayne, Bryan Cranston, Cate Blanchett and Rooney Mara.
But DiCaprio and Brie Larson, nominated for best actress for her role in "Room," are doing even more.
Lady Gaga, nominated for the best song in "The Hunting Ground," is also anywhere and everywhere.
- See more at:
http://www.gmanetwork.com/news/story/556541/showbiz/showbizabroad/for-oscar-nominees-post-shoot-work-is-just-as-hard#sthash.neRDZlB8.dpufAttention plebes of the world: it hardly sounds grueling but for these people, it means lots of smiling for cameras, posh luncheons, private film viewings and trips here and there.
Bottom line: you have got to charm the Academy of Motion Picture Arts and Sciences.
It can be as tiring as an election campaign. And yes, at all cost, dodge any hint of controversy.
"You just can't sit back and let the movie do the work for you. It's one of the necessary evils of being nominated," said Tom Nunan, executive producer of "Crash," which won the Oscar for best movie in 2006.
Indeed, one must get out there and fight for votes.
And that is what actors old and new and their entourages are doing, such as Leonardo DiCaprio, vying for his first ever Oscar for his work in the Old West survival epic "The Revenant."
Movie studios have deployed an army of publicists and marketing experts tasked with fashioning the most exhaustive, high-impact strategies.
The studies spend between $3 million and $10 million per movie on making their nominees available at a moment's notice, according to Variety magazine.
Smaller producers have less money to spend, but use social media to plug their candidates.
"Social media can definitely help spread the word, so I think it's an essential tool for any award campaign and regular movie release campaign," said a publicist who declined to be named as the Oscar race is coming to a climax on Sunday.
Schmooze, schmooze, schmooze
The goal is none other than to win over the 6,261 members of the Academy.
The most popular and easiest way to connect with them is to send them a copy of the movie to their home.
Nunan recalls that with "Crash," the studio Lionsgate was the first to actually send a disc of the movie to members of the academy. He called this "a game-changer."
"People saw the movie and loved it," he told AFP.
But the biggest impact comes from private screenings that feature a question and answer session so members of the academy can get to know actors and others involved in the making of the film.
"It may seem silly, but if you have seen 'Birdman' and liked it, and then you meet Michael Keaton and you like him, when it comes time to vote, you support him," said Alvar Carretero de la Fuente of the PR agency JJPR, citing the film that was the big winner last year.
His company's clients this year include the films "The Martian" and "Brooklyn," both nominated for best picture.
A few days ago, the agency hosted a luncheon in Los Angeles for some 200 academy members to chat with Matt Damon, nominated for the best actor honors in "The Martian."
Be everywhere
Actors who are up for a trophy tend to work hard to win over votes, although studios take no chances and pay them to lobby.
But some, such as Daniel Day-Lewis, hardly do any promotion work and win anyway. He has won three Oscars, for "My left Foot" (1989), "There Will Be Blood" (2008) and "Lincoln" (2013).
"All the things that people do never guarantee that you're going to win. You do all these things in the hopes of getting people to watch the movie and, through this kind of events, you hope the voters will talk about it," said a second publicist who requested anonymity.
Actors are bending over backwards to give their movies an extra nudge toward Oscar glory.
They include Eddie Redmayne, Bryan Cranston, Cate Blanchett and Rooney Mara.
But DiCaprio and Brie Larson, nominated for best actress for her role in "Room," are doing even more.
Lady Gaga, nominated for the best song in "The Hunting Ground," is also anywhere and everywhere.
It is no coincidence that she sang the national anthem at the Super
Bowl's halftime show and performed a tribute to the late David Bowie at
the Grammys. She was promoting herself. —Agence France-Presse
For Oscar nominees, post-shoot work is just as hard
LOS ANGELES - For Hollywood actors and their teams seeking an Oscar,
the work of promoting the film can be as exhausting as actually
shooting it.
Attention plebes of the world: it hardly sounds grueling but for these people, it means lots of smiling for cameras, posh luncheons, private film viewings and trips here and there.
Bottom line: you have got to charm the Academy of Motion Picture Arts and Sciences.
It can be as tiring as an election campaign. And yes, at all cost, dodge any hint of controversy.
"You just can't sit back and let the movie do the work for you. It's one of the necessary evils of being nominated," said Tom Nunan, executive producer of "Crash," which won the Oscar for best movie in 2006.
Indeed, one must get out there and fight for votes.
And that is what actors old and new and their entourages are doing, such as Leonardo DiCaprio, vying for his first ever Oscar for his work in the Old West survival epic "The Revenant."
Movie studios have deployed an army of publicists and marketing experts tasked with fashioning the most exhaustive, high-impact strategies.
The studies spend between $3 million and $10 million per movie on making their nominees available at a moment's notice, according to Variety magazine.
Smaller producers have less money to spend, but use social media to plug their candidates.
"Social media can definitely help spread the word, so I think it's an essential tool for any award campaign and regular movie release campaign," said a publicist who declined to be named as the Oscar race is coming to a climax on Sunday.
Schmooze, schmooze, schmooze
The goal is none other than to win over the 6,261 members of the Academy.
The most popular and easiest way to connect with them is to send them a copy of the movie to their home.
Nunan recalls that with "Crash," the studio Lionsgate was the first to actually send a disc of the movie to members of the academy. He called this "a game-changer."
"People saw the movie and loved it," he told AFP.
But the biggest impact comes from private screenings that feature a question and answer session so members of the academy can get to know actors and others involved in the making of the film.
"It may seem silly, but if you have seen 'Birdman' and liked it, and then you meet Michael Keaton and you like him, when it comes time to vote, you support him," said Alvar Carretero de la Fuente of the PR agency JJPR, citing the film that was the big winner last year.
His company's clients this year include the films "The Martian" and "Brooklyn," both nominated for best picture.
A few days ago, the agency hosted a luncheon in Los Angeles for some 200 academy members to chat with Matt Damon, nominated for the best actor honors in "The Martian."
Be everywhere
Actors who are up for a trophy tend to work hard to win over votes, although studios take no chances and pay them to lobby.
But some, such as Daniel Day-Lewis, hardly do any promotion work and win anyway. He has won three Oscars, for "My left Foot" (1989), "There Will Be Blood" (2008) and "Lincoln" (2013).
"All the things that people do never guarantee that you're going to win. You do all these things in the hopes of getting people to watch the movie and, through this kind of events, you hope the voters will talk about it," said a second publicist who requested anonymity.
Actors are bending over backwards to give their movies an extra nudge toward Oscar glory.
They include Eddie Redmayne, Bryan Cranston, Cate Blanchett and Rooney Mara.
But DiCaprio and Brie Larson, nominated for best actress for her role in "Room," are doing even more.
Lady Gaga, nominated for the best song in "The Hunting Ground," is also anywhere and everywhere.
- See more at:
http://www.gmanetwork.com/news/story/556541/showbiz/showbizabroad/for-oscar-nominees-post-shoot-work-is-just-as-hard#sthash.neRDZlB8.dpufAttention plebes of the world: it hardly sounds grueling but for these people, it means lots of smiling for cameras, posh luncheons, private film viewings and trips here and there.
Bottom line: you have got to charm the Academy of Motion Picture Arts and Sciences.
It can be as tiring as an election campaign. And yes, at all cost, dodge any hint of controversy.
"You just can't sit back and let the movie do the work for you. It's one of the necessary evils of being nominated," said Tom Nunan, executive producer of "Crash," which won the Oscar for best movie in 2006.
Indeed, one must get out there and fight for votes.
And that is what actors old and new and their entourages are doing, such as Leonardo DiCaprio, vying for his first ever Oscar for his work in the Old West survival epic "The Revenant."
Movie studios have deployed an army of publicists and marketing experts tasked with fashioning the most exhaustive, high-impact strategies.
The studies spend between $3 million and $10 million per movie on making their nominees available at a moment's notice, according to Variety magazine.
Smaller producers have less money to spend, but use social media to plug their candidates.
"Social media can definitely help spread the word, so I think it's an essential tool for any award campaign and regular movie release campaign," said a publicist who declined to be named as the Oscar race is coming to a climax on Sunday.
Schmooze, schmooze, schmooze
The goal is none other than to win over the 6,261 members of the Academy.
The most popular and easiest way to connect with them is to send them a copy of the movie to their home.
Nunan recalls that with "Crash," the studio Lionsgate was the first to actually send a disc of the movie to members of the academy. He called this "a game-changer."
"People saw the movie and loved it," he told AFP.
But the biggest impact comes from private screenings that feature a question and answer session so members of the academy can get to know actors and others involved in the making of the film.
"It may seem silly, but if you have seen 'Birdman' and liked it, and then you meet Michael Keaton and you like him, when it comes time to vote, you support him," said Alvar Carretero de la Fuente of the PR agency JJPR, citing the film that was the big winner last year.
His company's clients this year include the films "The Martian" and "Brooklyn," both nominated for best picture.
A few days ago, the agency hosted a luncheon in Los Angeles for some 200 academy members to chat with Matt Damon, nominated for the best actor honors in "The Martian."
Be everywhere
Actors who are up for a trophy tend to work hard to win over votes, although studios take no chances and pay them to lobby.
But some, such as Daniel Day-Lewis, hardly do any promotion work and win anyway. He has won three Oscars, for "My left Foot" (1989), "There Will Be Blood" (2008) and "Lincoln" (2013).
"All the things that people do never guarantee that you're going to win. You do all these things in the hopes of getting people to watch the movie and, through this kind of events, you hope the voters will talk about it," said a second publicist who requested anonymity.
Actors are bending over backwards to give their movies an extra nudge toward Oscar glory.
They include Eddie Redmayne, Bryan Cranston, Cate Blanchett and Rooney Mara.
But DiCaprio and Brie Larson, nominated for best actress for her role in "Room," are doing even more.
Lady Gaga, nominated for the best song in "The Hunting Ground," is also anywhere and everywhere.
It is no coincidence that she sang the national anthem at the Super
Bowl's halftime show and performed a tribute to the late David Bowie at
the Grammys. She was promoting herself. —Agence France-Presse
For Oscar nominees, post-shoot work is just as hard
LOS ANGELES - For Hollywood actors and their teams seeking an Oscar,
the work of promoting the film can be as exhausting as actually
shooting it.
Attention plebes of the world: it hardly sounds grueling but for these people, it means lots of smiling for cameras, posh luncheons, private film viewings and trips here and there.
Bottom line: you have got to charm the Academy of Motion Picture Arts and Sciences.
It can be as tiring as an election campaign. And yes, at all cost, dodge any hint of controversy.
"You just can't sit back and let the movie do the work for you. It's one of the necessary evils of being nominated," said Tom Nunan, executive producer of "Crash," which won the Oscar for best movie in 2006.
Indeed, one must get out there and fight for votes.
And that is what actors old and new and their entourages are doing, such as Leonardo DiCaprio, vying for his first ever Oscar for his work in the Old West survival epic "The Revenant."
Movie studios have deployed an army of publicists and marketing experts tasked with fashioning the most exhaustive, high-impact strategies.
The studies spend between $3 million and $10 million per movie on making their nominees available at a moment's notice, according to Variety magazine.
Smaller producers have less money to spend, but use social media to plug their candidates.
"Social media can definitely help spread the word, so I think it's an essential tool for any award campaign and regular movie release campaign," said a publicist who declined to be named as the Oscar race is coming to a climax on Sunday.
Schmooze, schmooze, schmooze
The goal is none other than to win over the 6,261 members of the Academy.
The most popular and easiest way to connect with them is to send them a copy of the movie to their home.
Nunan recalls that with "Crash," the studio Lionsgate was the first to actually send a disc of the movie to members of the academy. He called this "a game-changer."
"People saw the movie and loved it," he told AFP.
But the biggest impact comes from private screenings that feature a question and answer session so members of the academy can get to know actors and others involved in the making of the film.
"It may seem silly, but if you have seen 'Birdman' and liked it, and then you meet Michael Keaton and you like him, when it comes time to vote, you support him," said Alvar Carretero de la Fuente of the PR agency JJPR, citing the film that was the big winner last year.
His company's clients this year include the films "The Martian" and "Brooklyn," both nominated for best picture.
A few days ago, the agency hosted a luncheon in Los Angeles for some 200 academy members to chat with Matt Damon, nominated for the best actor honors in "The Martian."
Be everywhere
Actors who are up for a trophy tend to work hard to win over votes, although studios take no chances and pay them to lobby.
But some, such as Daniel Day-Lewis, hardly do any promotion work and win anyway. He has won three Oscars, for "My left Foot" (1989), "There Will Be Blood" (2008) and "Lincoln" (2013).
"All the things that people do never guarantee that you're going to win. You do all these things in the hopes of getting people to watch the movie and, through this kind of events, you hope the voters will talk about it," said a second publicist who requested anonymity.
Actors are bending over backwards to give their movies an extra nudge toward Oscar glory.
They include Eddie Redmayne, Bryan Cranston, Cate Blanchett and Rooney Mara.
But DiCaprio and Brie Larson, nominated for best actress for her role in "Room," are doing even more.
Lady Gaga, nominated for the best song in "The Hunting Ground," is also anywhere and everywhere.
- See more at:
http://www.gmanetwork.com/news/story/556541/showbiz/showbizabroad/for-oscar-nominees-post-shoot-work-is-just-as-hard#sthash.neRDZlB8.dpufAttention plebes of the world: it hardly sounds grueling but for these people, it means lots of smiling for cameras, posh luncheons, private film viewings and trips here and there.
Bottom line: you have got to charm the Academy of Motion Picture Arts and Sciences.
It can be as tiring as an election campaign. And yes, at all cost, dodge any hint of controversy.
"You just can't sit back and let the movie do the work for you. It's one of the necessary evils of being nominated," said Tom Nunan, executive producer of "Crash," which won the Oscar for best movie in 2006.
Indeed, one must get out there and fight for votes.
And that is what actors old and new and their entourages are doing, such as Leonardo DiCaprio, vying for his first ever Oscar for his work in the Old West survival epic "The Revenant."
Movie studios have deployed an army of publicists and marketing experts tasked with fashioning the most exhaustive, high-impact strategies.
The studies spend between $3 million and $10 million per movie on making their nominees available at a moment's notice, according to Variety magazine.
Smaller producers have less money to spend, but use social media to plug their candidates.
"Social media can definitely help spread the word, so I think it's an essential tool for any award campaign and regular movie release campaign," said a publicist who declined to be named as the Oscar race is coming to a climax on Sunday.
Schmooze, schmooze, schmooze
The goal is none other than to win over the 6,261 members of the Academy.
The most popular and easiest way to connect with them is to send them a copy of the movie to their home.
Nunan recalls that with "Crash," the studio Lionsgate was the first to actually send a disc of the movie to members of the academy. He called this "a game-changer."
"People saw the movie and loved it," he told AFP.
But the biggest impact comes from private screenings that feature a question and answer session so members of the academy can get to know actors and others involved in the making of the film.
"It may seem silly, but if you have seen 'Birdman' and liked it, and then you meet Michael Keaton and you like him, when it comes time to vote, you support him," said Alvar Carretero de la Fuente of the PR agency JJPR, citing the film that was the big winner last year.
His company's clients this year include the films "The Martian" and "Brooklyn," both nominated for best picture.
A few days ago, the agency hosted a luncheon in Los Angeles for some 200 academy members to chat with Matt Damon, nominated for the best actor honors in "The Martian."
Be everywhere
Actors who are up for a trophy tend to work hard to win over votes, although studios take no chances and pay them to lobby.
But some, such as Daniel Day-Lewis, hardly do any promotion work and win anyway. He has won three Oscars, for "My left Foot" (1989), "There Will Be Blood" (2008) and "Lincoln" (2013).
"All the things that people do never guarantee that you're going to win. You do all these things in the hopes of getting people to watch the movie and, through this kind of events, you hope the voters will talk about it," said a second publicist who requested anonymity.
Actors are bending over backwards to give their movies an extra nudge toward Oscar glory.
They include Eddie Redmayne, Bryan Cranston, Cate Blanchett and Rooney Mara.
But DiCaprio and Brie Larson, nominated for best actress for her role in "Room," are doing even more.
Lady Gaga, nominated for the best song in "The Hunting Ground," is also anywhere and everywhere.
It is no coincidence that she sang the national anthem at the Super
Bowl's halftime show and performed a tribute to the late David Bowie at
the Grammys. She was promoting herself. —Agence France-Presse
LOS
ANGELES - For Hollywood actors and their teams seeking an Oscar, the
work of promoting the film can be as exhausting as actually shooting it.
Attention plebes of the world: it hardly sounds grueling but for these people, it means lots of smiling for cameras, posh luncheons, private film viewings and trips here and there.
Bottom line: you have got to charm the Academy of Motion Picture Arts and Sciences.
It can be as tiring as an election campaign. And yes, at all cost, dodge any hint of controversy.
"You just can't sit back and let the movie do the work for you. It's one of the necessary evils of being nominated," said Tom Nunan, executive producer of "Crash," which won the Oscar for best movie in 2006.
Indeed, one must get out there and fight for votes.
And that is what actors old and new and their entourages are doing, such as Leonardo DiCaprio, vying for his first ever Oscar for his work in the Old West survival epic "The Revenant."
Movie studios have deployed an army of publicists and marketing experts tasked with fashioning the most exhaustive, high-impact strategies.
The studies spend between $3 million and $10 million per movie on making their nominees available at a moment's notice, according to Variety magazine.
Smaller producers have less money to spend, but use social media to plug their candidates.
"Social media can definitely help spread the word, so I think it's an essential tool for any award campaign and regular movie release campaign," said a publicist who declined to be named as the Oscar race is coming to a climax on Sunday.
Schmooze, schmooze, schmooze
The goal is none other than to win over the 6,261 members of the Academy.
The most popular and easiest way to connect with them is to send them a copy of the movie to their home.
Nunan recalls that with "Crash," the studio Lionsgate was the first to actually send a disc of the movie to members of the academy. He called this "a game-changer."
"People saw the movie and loved it," he told AFP.
But the biggest impact comes from private screenings that feature a question and answer session so members of the academy can get to know actors and others involved in the making of the film.
"It may seem silly, but if you have seen 'Birdman' and liked it, and then you meet Michael Keaton and you like him, when it comes time to vote, you support him," said Alvar Carretero de la Fuente of the PR agency JJPR, citing the film that was the big winner last year.
His company's clients this year include the films "The Martian" and "Brooklyn," both nominated for best picture.
A few days ago, the agency hosted a luncheon in Los Angeles for some 200 academy members to chat with Matt Damon, nominated for the best actor honors in "The Martian."
Be everywhere
Actors who are up for a trophy tend to work hard to win over votes, although studios take no chances and pay them to lobby.
But some, such as Daniel Day-Lewis, hardly do any promotion work and win anyway. He has won three Oscars, for "My left Foot" (1989), "There Will Be Blood" (2008) and "Lincoln" (2013).
"All the things that people do never guarantee that you're going to win. You do all these things in the hopes of getting people to watch the movie and, through this kind of events, you hope the voters will talk about it," said a second publicist who requested anonymity.
Actors are bending over backwards to give their movies an extra nudge toward Oscar glory.
They include Eddie Redmayne, Bryan Cranston, Cate Blanchett and Rooney Mara.
But DiCaprio and Brie Larson, nominated for best actress for her role in "Room," are doing even more.
Lady Gaga, nominated for the best song in "The Hunting Ground," is also anywhere and everywhere.
Attention plebes of the world: it hardly sounds grueling but for these people, it means lots of smiling for cameras, posh luncheons, private film viewings and trips here and there.
Bottom line: you have got to charm the Academy of Motion Picture Arts and Sciences.
It can be as tiring as an election campaign. And yes, at all cost, dodge any hint of controversy.
"You just can't sit back and let the movie do the work for you. It's one of the necessary evils of being nominated," said Tom Nunan, executive producer of "Crash," which won the Oscar for best movie in 2006.
Indeed, one must get out there and fight for votes.
And that is what actors old and new and their entourages are doing, such as Leonardo DiCaprio, vying for his first ever Oscar for his work in the Old West survival epic "The Revenant."
Movie studios have deployed an army of publicists and marketing experts tasked with fashioning the most exhaustive, high-impact strategies.
The studies spend between $3 million and $10 million per movie on making their nominees available at a moment's notice, according to Variety magazine.
Smaller producers have less money to spend, but use social media to plug their candidates.
"Social media can definitely help spread the word, so I think it's an essential tool for any award campaign and regular movie release campaign," said a publicist who declined to be named as the Oscar race is coming to a climax on Sunday.
Schmooze, schmooze, schmooze
The goal is none other than to win over the 6,261 members of the Academy.
The most popular and easiest way to connect with them is to send them a copy of the movie to their home.
Nunan recalls that with "Crash," the studio Lionsgate was the first to actually send a disc of the movie to members of the academy. He called this "a game-changer."
"People saw the movie and loved it," he told AFP.
But the biggest impact comes from private screenings that feature a question and answer session so members of the academy can get to know actors and others involved in the making of the film.
"It may seem silly, but if you have seen 'Birdman' and liked it, and then you meet Michael Keaton and you like him, when it comes time to vote, you support him," said Alvar Carretero de la Fuente of the PR agency JJPR, citing the film that was the big winner last year.
His company's clients this year include the films "The Martian" and "Brooklyn," both nominated for best picture.
A few days ago, the agency hosted a luncheon in Los Angeles for some 200 academy members to chat with Matt Damon, nominated for the best actor honors in "The Martian."
Be everywhere
Actors who are up for a trophy tend to work hard to win over votes, although studios take no chances and pay them to lobby.
But some, such as Daniel Day-Lewis, hardly do any promotion work and win anyway. He has won three Oscars, for "My left Foot" (1989), "There Will Be Blood" (2008) and "Lincoln" (2013).
"All the things that people do never guarantee that you're going to win. You do all these things in the hopes of getting people to watch the movie and, through this kind of events, you hope the voters will talk about it," said a second publicist who requested anonymity.
Actors are bending over backwards to give their movies an extra nudge toward Oscar glory.
They include Eddie Redmayne, Bryan Cranston, Cate Blanchett and Rooney Mara.
But DiCaprio and Brie Larson, nominated for best actress for her role in "Room," are doing even more.
Lady Gaga, nominated for the best song in "The Hunting Ground," is also anywhere and everywhere.
It is no coincidence that she sang the national anthem at the Super
Bowl's halftime show and performed a tribute to the late David Bowie at
the Grammys. She was promoting herself. —Agence France-Presse
- See more at:
http://www.gmanetwork.com/news/story/556541/showbiz/showbizabroad/for-oscar-nominees-post-shoot-work-is-just-as-hard#sthash.neRDZlB8.dpuf
LOS
ANGELES - For Hollywood actors and their teams seeking an Oscar, the
work of promoting the film can be as exhausting as actually shooting it.
Attention plebes of the world: it hardly sounds grueling but for these people, it means lots of smiling for cameras, posh luncheons, private film viewings and trips here and there.
Bottom line: you have got to charm the Academy of Motion Picture Arts and Sciences.
It can be as tiring as an election campaign. And yes, at all cost, dodge any hint of controversy.
"You just can't sit back and let the movie do the work for you. It's one of the necessary evils of being nominated," said Tom Nunan, executive producer of "Crash," which won the Oscar for best movie in 2006.
Indeed, one must get out there and fight for votes.
And that is what actors old and new and their entourages are doing, such as Leonardo DiCaprio, vying for his first ever Oscar for his work in the Old West survival epic "The Revenant."
Movie studios have deployed an army of publicists and marketing experts tasked with fashioning the most exhaustive, high-impact strategies.
The studies spend between $3 million and $10 million per movie on making their nominees available at a moment's notice, according to Variety magazine.
Smaller producers have less money to spend, but use social media to plug their candidates.
"Social media can definitely help spread the word, so I think it's an essential tool for any award campaign and regular movie release campaign," said a publicist who declined to be named as the Oscar race is coming to a climax on Sunday.
Schmooze, schmooze, schmooze
The goal is none other than to win over the 6,261 members of the Academy.
The most popular and easiest way to connect with them is to send them a copy of the movie to their home.
Nunan recalls that with "Crash," the studio Lionsgate was the first to actually send a disc of the movie to members of the academy. He called this "a game-changer."
"People saw the movie and loved it," he told AFP.
But the biggest impact comes from private screenings that feature a question and answer session so members of the academy can get to know actors and others involved in the making of the film.
"It may seem silly, but if you have seen 'Birdman' and liked it, and then you meet Michael Keaton and you like him, when it comes time to vote, you support him," said Alvar Carretero de la Fuente of the PR agency JJPR, citing the film that was the big winner last year.
His company's clients this year include the films "The Martian" and "Brooklyn," both nominated for best picture.
A few days ago, the agency hosted a luncheon in Los Angeles for some 200 academy members to chat with Matt Damon, nominated for the best actor honors in "The Martian."
Be everywhere
Actors who are up for a trophy tend to work hard to win over votes, although studios take no chances and pay them to lobby.
But some, such as Daniel Day-Lewis, hardly do any promotion work and win anyway. He has won three Oscars, for "My left Foot" (1989), "There Will Be Blood" (2008) and "Lincoln" (2013).
"All the things that people do never guarantee that you're going to win. You do all these things in the hopes of getting people to watch the movie and, through this kind of events, you hope the voters will talk about it," said a second publicist who requested anonymity.
Actors are bending over backwards to give their movies an extra nudge toward Oscar glory.
They include Eddie Redmayne, Bryan Cranston, Cate Blanchett and Rooney Mara.
But DiCaprio and Brie Larson, nominated for best actress for her role in "Room," are doing even more.
Lady Gaga, nominated for the best song in "The Hunting Ground," is also anywhere and everywhere.
Attention plebes of the world: it hardly sounds grueling but for these people, it means lots of smiling for cameras, posh luncheons, private film viewings and trips here and there.
Bottom line: you have got to charm the Academy of Motion Picture Arts and Sciences.
It can be as tiring as an election campaign. And yes, at all cost, dodge any hint of controversy.
"You just can't sit back and let the movie do the work for you. It's one of the necessary evils of being nominated," said Tom Nunan, executive producer of "Crash," which won the Oscar for best movie in 2006.
Indeed, one must get out there and fight for votes.
And that is what actors old and new and their entourages are doing, such as Leonardo DiCaprio, vying for his first ever Oscar for his work in the Old West survival epic "The Revenant."
Movie studios have deployed an army of publicists and marketing experts tasked with fashioning the most exhaustive, high-impact strategies.
The studies spend between $3 million and $10 million per movie on making their nominees available at a moment's notice, according to Variety magazine.
Smaller producers have less money to spend, but use social media to plug their candidates.
"Social media can definitely help spread the word, so I think it's an essential tool for any award campaign and regular movie release campaign," said a publicist who declined to be named as the Oscar race is coming to a climax on Sunday.
Schmooze, schmooze, schmooze
The goal is none other than to win over the 6,261 members of the Academy.
The most popular and easiest way to connect with them is to send them a copy of the movie to their home.
Nunan recalls that with "Crash," the studio Lionsgate was the first to actually send a disc of the movie to members of the academy. He called this "a game-changer."
"People saw the movie and loved it," he told AFP.
But the biggest impact comes from private screenings that feature a question and answer session so members of the academy can get to know actors and others involved in the making of the film.
"It may seem silly, but if you have seen 'Birdman' and liked it, and then you meet Michael Keaton and you like him, when it comes time to vote, you support him," said Alvar Carretero de la Fuente of the PR agency JJPR, citing the film that was the big winner last year.
His company's clients this year include the films "The Martian" and "Brooklyn," both nominated for best picture.
A few days ago, the agency hosted a luncheon in Los Angeles for some 200 academy members to chat with Matt Damon, nominated for the best actor honors in "The Martian."
Be everywhere
Actors who are up for a trophy tend to work hard to win over votes, although studios take no chances and pay them to lobby.
But some, such as Daniel Day-Lewis, hardly do any promotion work and win anyway. He has won three Oscars, for "My left Foot" (1989), "There Will Be Blood" (2008) and "Lincoln" (2013).
"All the things that people do never guarantee that you're going to win. You do all these things in the hopes of getting people to watch the movie and, through this kind of events, you hope the voters will talk about it," said a second publicist who requested anonymity.
Actors are bending over backwards to give their movies an extra nudge toward Oscar glory.
They include Eddie Redmayne, Bryan Cranston, Cate Blanchett and Rooney Mara.
But DiCaprio and Brie Larson, nominated for best actress for her role in "Room," are doing even more.
Lady Gaga, nominated for the best song in "The Hunting Ground," is also anywhere and everywhere.
It is no coincidence that she sang the national anthem at the Super
Bowl's halftime show and performed a tribute to the late David Bowie at
the Grammys. She was promoting herself. —Agence France-Presse
- See more at:
http://www.gmanetwork.com/news/story/556541/showbiz/showbizabroad/for-oscar-nominees-post-shoot-work-is-just-as-hard#sthash.neRDZlB8.dpuf
DiCaprio set for Bafta and Oscar double, history suggests
Leonardo DiCaprio will pick up his first ever Academy Award on Sunday,
if the Oscars continue their recent trend of mirroring the top winners
at the Baftas.
A total of four of the previous five recipients of the Bafta for best
actor - and eight of the last 11 - have gone on claim the same title at
the Oscars.The pattern is exactly the same for women, which could mean good news for this year's Bafta winner Brie Larson.
New analysis by the Press Association shows that the two academies are increasingly picking the same people to win the biggest film awards.
Between 1995 and 2004, Bafta correctly forecast the winners of the top four Oscars on just under a third of occasions (30%).
But between 2005 and 2014, this figure rose to 68%.
The British judges' choice for best film is also increasingly matching that of their American counterparts.
Since 2007, there has only been one instance when the same movie did not win the best film award at both the Baftas and the Oscars. That was last year, when Bafta picked Boyhood while the Oscar went to Birdman.
If both academies opt for the same choice this year, DiCaprio's film The Revenant will triumph on Sunday.
History is not on the side of the man who directed The Revenant, however.
Alejandro González Inarritu could miss out on an Oscar to go with his Bafta, as the winners of the award for best director have been less unanimous recently.
In only two of the last five years has the same person picked up both titles.
Inarritu won the Oscar for best director last year, and the Academy hasn't given this award to the same person two years in a row since 1950.
Eddie Redmayne, nominated best actor for his role in The Danish Girl, can take heart from the fact that UK-born males have thrived at the Baftas and Oscars in recent years.
Brits have won best actor at six of the last nine Baftas and three of the last five Oscars.
The story is not so impressive for females. No British stars have won the best actress award at either ceremony since 2009 - unless you count Julianne Moore, on account of her Scottish mother, who did the double in 2014.
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